Video Details
Now is the Time for Universal Design: Messaging to the Aging in Place Market
Customized Aging
286 subscribers
139 Videos
28.6K Total Views
- Video ID
- SLgKU5tIWxg
- View Count
- 77
- Video Duration
- 0:12:24
- Published At
- 2024-03-04 04:32:17 1y 7mo 30d ago
- Video Description
- In our pursuit of promoting #UniversalDesign, effective messaging is paramount. Ageism & pervasive stereotype-driven marketing often fails to resonate with older adults. To combat this, we must think beyond ageist assumptions and present positive and empowering messages. GOAL: Communicate evidence-based enthusiasm for the possibilities and rewards of honest, positive methods to effectively reach different segments of the Aging in Place market. Get Ready: Your messaging is going to call upon you to be an active participant in changing the conversation about older adults, addressing ageism, intergenerational dynamics, investing in innovation & in dignity. ***This is a re-enactment of a speech originally presented at the National Association of Home Builders (NAHB) International Builders Show, February 27, 2024*** Please Share/Subscribe/Comment #IBS2024Speaker #positivityeffect #universaldesign #customizedaging #modifyormove #reframingaging #aginginplace #accessibility #NAHB #accessibleliving
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